Some of my clients have, or are working on, many dozens of sites. Others are focused on just one. Which model is best for you? There is no correct answer which fits every marketer; it depends on individual personalities. There is no wrong or right method. Those that opt for many sites can be just as successful as those who only own one. I will list here some of the pros and cons of each model.

The pros of many sites:

There is safety in diversification. If one site tanks for some reason, no big deal…you have a dozen others to fall back on. – Many of the sites will gain value with time. Many of them will even achieve some page rank. There can be a market for established sites with even a low page rank. – Different Internet marketing techniques can be developed and refined on the different sites. List building, AdSense, Affiliate marketing, and perhaps even selling your own products can be used to monetize multiple sites.

The cons of multiple sites:

More time is required for general upkeep with respect to domain registrations and hosting. – All things being equal (which they never are), X amount of work put into one site will yield more results than X amount of work into ten sites. However, this only applies in general. This negative can be overcome if attention is given to sites which began to get good traction.

The pros of just one site:

It is MUCH easier to stay focused! – The same “X amount of work…” rule stated above applies here. – One site of authority can attract large amounts of attention and offer broader opportunities.

The cons of just one site:

All your eggs are in one basket. It is rare, but a change in algorithm can sometimes hit even a well ranking site hard in the search engine rankings. – If the site’s niche is not large enough, a glass ceiling can be reached which simply can’t be broken through. One site can be limiting unless the market is large. Most of all choose a method which fits you best. Some marketers need help with “focus”.

Others NEED variety. If your dream is to have a thousand AdSense sites, go for it! If your dream is having the best golf site online, then get busy! With Internet marketing you can easily mix and match your own talents, dreams, and personality. I love that part about it!

Click here to join my free AdSense Connection membership site.

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You probably have heard me talk about planting seeds. Creating small niche AdSense sites is a perfect example of planting a seed and watching it grow. There are no guarantees. Some of the niche sites work great and some don’t. Others take a while to take off.

Here is a perfect example of a slow growing site: I have a little AdSense site about searching for lost people (as in long lost relatives and friends). I created the site (several years ago) back when I knew but a fraction of what I know now. My keyword research methods were very primitive.

Back then I mainly used the free keyword tools to pick the keywords.
I found some PLR content and paid a student to rewrite about 12 pages of it. I bought some pictures from istockphoto for one dollar each to spruce up the site. I submitted it to some directories at that time. Since then I have done nothing to the site.

The site was indexed pretty fast. However, the site only earned about 30 dollars a month for the first 18 months. Hey, I am not complaining! That is 540 dollars and I only spent about 100 dollars for the pictures and the content writing!

Then, about 6 months ago, things began changing. For some reason, all of a sudden, some other search engines were picking it up! Originally it was only showing well in the Dog Pile search engine. Now the site has been earning between $250 and $400 per month! THAT is what I mean about planting seeds!

Join my Free AdSense Connection Memership site for AdSense video tutorials.

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You all know I hate hype! Too many beginners fall for the sales pages which promise “hundreds of dollars” per day with little work and no experience required. Therefore, I had reservations about just how to promote my product, AdSense Connection.

AdSense is the one thing I do which is almost like free money. You see, I treat Adsense as a hobby; I may go days (even weeks) at a time without doing anything with it.  Adsense is simply something fun I like to be involved with. In return, it pays my mortgage and house insurance each month with plenty left over.

The sites rank well in Google and therefore just keep generating traffic ($$) month after month.

I wish all of my hobbies paid so well!

I have several AdSense sites which earn me a nice little paycheck from Google each month. I created these sites over the past few years or so and didn’t put a lot of work into them…but I did use common SEO techniques to get them ranked well. I don’t pay for any traffic; all the traffic I get is free search engine traffic…mostly from Google.

Like I said, it is as close to free money as I can imagine.

Wow, that may have sounded like hype….But it’s not; it’s just an example of what good niche selection and SEO can do for you.

I have a  video at AdSense Connection  which describes one of my sites in detail.

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